Follow @MadakCreative on Instagram

Blog
Jul 28

Sell Directly on Social Media

Social media is taking over ecommerce and Facebook and Instagram are at the forefront. Facebook’s new features eliminate the cost and time consuming custom coded ecommerce site which is a blessing for startups and side hustles. What makes it even better is that it’s easy to use.

 

Facebook Stores and Product Tagging

Setting up a store on Facebook isn’t exactly a new feature, but a new update allows you to sell to customers directly on Facebook. That combined with the ability to tag products in paid ads is revolutionary for social media marketing.

 

Why you need a Facebook store:

  1. Ease. Social media is constantly evolving towards ease. Allowing customers to purchase a product without ever having to leave Facebook is about the easiest way to purchase a product online.

  2. Money. A Facebook store will save you money that would otherwise be spent on a website. Even if you have a website set up already, in 2 years it will be outdated and need to be redone, which costs time and/or money depending on whether you created the site yourself or hired a designer. With your Facebook store, it will evolve as Facebook evolves and you don’t have to monitor security. If you are a startup or looking to up your side hustle game then a Facebook store is cheap DIY solution.

  3. Optimization. If you utilize paid ads then having a Facebook store is a huge benefit. You can now tag specific products in your paid ads. This makes shopping easier which means less confusion and happier customers.

 

How to Get Started

If you have a Facebook business page, you have a dedicated tab on your page for a store called Shop. The Shop tab will show when you, the admin of the page, view your page but it will be hidden to everyone else until you agree to the terms and policies. Once you agree, Facebook will walk you through setting up your shop. You can set up your shop so that customers will check out on Facebook or you can connect an already set up ecommerce website.

 

If you are confused here is a great resource that goes through every step: https://www.facebook.com/business/help/912190892201033

 

Tag Products in Paid Ads on Instagram

Why Sell on Instagram?

In short: reach and popularity. Instagram allows you to reach more people, more easily, than any other social platform. Not to say that it doesn’t have its restrictions but that’s where popularity comes in. Although you can’t post on Instagram from a computer and you can’t really schedule posts, it is such a popular app that it’s worth the extra hassle.

 

Tag Products in Paid Ads

Instagram now allows you to tag specific products in paid ads, similar to Facebook. Although customers can’t buy your products directly on Instagram, the tag will send them straight to the product. This is a huge step for marketing on Instagram because it is such a visual platform that adding a link on your photo is a lot more powerful than a call to action button or hyperlink in the caption.

Social media is taking over ecommerce and Facebook and Instagram are at the forefront. Facebook’s new features eliminate the cost and time consuming custom coded ecommerce site which is a blessing for startups and side hustles. What makes it even better is that it’s easy to use.

Facebook Stores and Product Tagging

Setting up a store on Facebook isn’t exactly a new feature, but a new update allows you to sell to customers directly on Facebook. That combined with the ability to tag products in paid ads is revolutionary for social media marketing.

Why you need a Facebook store:

  1. Ease. Social media is constantly evolving towards ease. Allowing customers to purchase a product without ever having to leave Facebook is about the easiest way to purchase a product online.

  2. Money. A Facebook store will save you money that would otherwise be spent on a website. Even if you have a website set up already, in 2 years it will be outdated and need to be redone, which costs time and/or money depending on whether you created the site yourself or hired a designer. With your Facebook store, it will evolve as Facebook evolves and you don’t have to monitor security. If you are a startup or looking to up your side hustle game then a Facebook store is cheap DIY solution.

  3. Optimization. If you utilize paid ads then having a Facebook store is a huge benefit. You can now tag specific products in your paid ads. This makes shopping easier which means less confusion and happier customers.

How to Get Started

If you have a Facebook business page, you have a dedicated tab on your page for a store called Shop. The Shop tab will show when you, the admin of the page, view your page but it will be hidden to everyone else until you agree to the terms and policies. Once you agree, Facebook will walk you through setting up your shop. You can set up your shop so that customers will check out on Facebook or you can connect an already set up ecommerce website.

If you are confused here is a great resource that goes through every step: https://www.facebook.com/business/help/912190892201033

Tag Products in Paid Ads on Instagram

Why Sell on Instagram?

In short: reach and popularity. Instagram allows you to reach more people, more easily, than any other social platform. Not to say that it doesn’t have its restrictions but that’s where popularity comes in. Although you can’t post on Instagram from a computer and you can’t really schedule posts, it is such a popular app that it’s worth the extra hassle.

Tag Products in Paid Ads

Instagram now allows you to tag specific products in paid ads, similar to Facebook. Although customers can’t buy your products directly on Instagram, the tag will send them straight to the product. This is a huge step for marketing on Instagram because it is such a visual platform that adding a link on your photo is a lot more powerful than a call to action button or hyperlink in the caption.