1. Mobile Consumers Do Not Convert
Mobile consumers are vitally important. Average smartphone conversion rates are up 64% compared to the average desktop conversion rates. (CMS Report). If you have the same website as you did 5 years ago, it’s time for an update. It’s important to consider the user experience to capture the large amount of mobile consumers. Squarespace is a great DIY resource to set up a mobile responsive website with Ecommerce. Their process for managing new products, inventory and sales is very user friendly and they offer award winning customer service and tutorials.
Target is a great example of a mobile responsive Ecommerce store with great user experience:
Target has larger images and takes into consideration that it is easier to scroll through a page on a mobile device rather than fumble with the navigation bar.
It’s also important to cater your email blasts for mobile users. Mobile Offers are Redeemed 10x More Frequently Than Print Offers (eMarketer). MailChimp does a great job of making sure photos and fonts are optimized for both desktop and mobile. They also provide templates specifically set up for Ecommerce which will help optimize your email and your time. Mailchimp is a great cost effective resource that allows you to to have up to 2,000 contacts for free.