Mobile consumers are vitally important. Average smartphone conversion rates are up 64% compared to the average desktop conversion rates. (CMS Report). If you have the same website as you did 5 years ago, it’s time for an update. It’s important to consider the user experience to capture the large amount of mobile consumers. Squarespace is a great DIY resource to set up a mobile responsive website with Ecommerce. Their process for managing new products, inventory and sales is very user friendly and they offer award winning customer service and tutorials.
Target is a great example of a mobile responsive Ecommerce store with great user experience:
Target has larger images and takes into consideration that it is easier to scroll through a page on a mobile device rather than fumble with the navigation bar.
It’s also important to cater your email blasts for mobile users. Mobile Offers are Redeemed 10x More Frequently Than Print Offers (eMarketer). MailChimp does a great job of making sure photos and fonts are optimized for both desktop and mobile. They also provide templates specifically set up for Ecommerce which will help optimize your email and your time. Mailchimp is a great cost effective resource that allows you to to have up to 2,000 contacts for free.
2. Negative Online Reviews Will Kill Your Business
Every business faces criticism at some point. When it comes from a customer online rather than in person, it can feel much more difficult to resolve. However, it’s a great opportunity to increase credibility for your business. Act quickly and professionally in acknowledging the negative experience your customer received. Use the negative review to showcase your great customer service.
3. It’s Expensive
Every day bigger and better solutions come out for small businesses to utilize Ecommerce. The benefits of this is that Ecommerce solutions become easier and less expensive. With that said, it’s important to research which Ecommerce option is going to be best for your business. Every DIY option out there will have varying transaction fees. If you plan out your ecommerce strategically it will greatly decrease overhead costs later.
4. If you build it, they will come
A website that is not being marketed correctly is not going to give you the ROI that you’re looking for. A thorough marketing strategy is the best solution for reaching your customers. Social media is a key part of any marketing strategy, especially for Ecommerce. It is a free resource that allows you to reach customers around the world. Utilizing marketing experts who know the ins about outs of social media to create your marketing strategy will greatly increase the potential for your Ecommerce becoming a success.
5. You can do it all yourself
Just like how you need help when creating a brick and mortar business, you will need help to create a successful Ecommerce store. User experience, marketing, payment options, transaction fees, customer service and hosting sites are just a few of the pieces that can make or break your Ecommerce store. The biggest mistake you can make is trying to do it all yourself, investing all your money and time to set up your Ecommerce, and then realizing that you need to start all over again. Using knowledge from strategy experts like us here at Madak will help you set it up right the first time.