It’s easy to create a social media account for your business, but actively using it and posting often can be tough at times. Anyone who follows any account wants to see activity and be up to date on information about the brand or business they are following. Basically, followers follow accounts to be in the know. If you are a business and start off posting frequently and then suddenly stop posting for several weeks, you will look unreliable and lazy. Some people only use social media to keep up on who they follow, so if they see that you have not been posting, you will lose credibility and it will look like you don’t care about keeping your audience up to date.