Many people believe the words brand, logo, or identity can be used interchangeably. In fact, each word holds a different meaning (although they are all connected.) Confusing? Sure. Here, we break down each term into its own definition.
Logo: the identification of a business, organization or concept consisting of a specific mark or icon. In its simplest form, a logo consists of words, shapes, colors, fonts, and symbols. It is there to identify your business.
Brand: the emotion, feeling and connection that people associate with your business.
Your brand consists of stories, memories, behavior, relationships and feeling. It is your business’s emotional image as a whole.
Identity: the visual aspects that dictate how your brand appears to your audience.
Also known as your “brand” identity, it communicates your business’s brand through visual devices—aka your logo. Your identity can include signage, stationary, and written content such as positioning statements.