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Archive for the
‘Strategy’ Category

A  customer journey map is a tool used to visualize the customer’s experience while interacting with your brand. The map outlines everything from when a customer hears about your brand, to their purchase experience, and post-purchase activities. Creating a customer journey map will help you reverse-engineer positive experiences to keep customers happy and coming back simply by understanding your customer’s motivations, needs, and pain points.

September 11, 2020

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by: Jena

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Tags: Audience engagement, Social Media, Content strategy

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Categories: Strategy

A  customer journey map is a tool used to visualize the customer’s experience while interacting with your brand. The map outlines everything from when a customer hears about your brand, to their purchase experience, and post-purchase activities. Creating a customer journey map will help you reverse-engineer positive experiences to keep customers happy and coming back simply by understanding your customer’s motivations, needs, and pain points.

September 4, 2020

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by: Jena

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Tags: Audience engagement, Social Media, Content strategy

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Categories: Strategy

A  customer journey map is a tool used to visualize the customer’s experience while interacting with your brand. The map outlines everything from when a customer hears about your brand, to their purchase experience, and post-purchase activities. Creating a customer journey map will help you reverse-engineer positive experiences to keep customers happy and coming back simply by understanding your customer’s motivations, needs, and pain points.

August 31, 2020

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by: garrett

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Tags: Audience engagement, Social Media, Content strategy

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Categories: Strategy

A  customer journey map is a tool used to visualize the customer’s experience while interacting with your brand. The map outlines everything from when a customer hears about your brand, to their purchase experience, and post-purchase activities. Creating a customer journey map will help you reverse-engineer positive experiences to keep customers happy and coming back simply by understanding your customer’s motivations, needs, and pain points.

A  customer journey map is a tool used to visualize the customer’s experience while interacting with your brand. The map outlines everything from when a customer hears about your brand, to their purchase experience, and post-purchase activities. Creating a customer journey map will help you reverse-engineer positive experiences to keep customers happy and coming back simply by understanding your customer’s motivations, needs, and pain points.

A  customer journey map is a tool used to visualize the customer’s experience while interacting with your brand. The map outlines everything from when a customer hears about your brand, to their purchase experience, and post-purchase activities. Creating a customer journey map will help you reverse-engineer positive experiences to keep customers happy and coming back simply by understanding your customer’s motivations, needs, and pain points.

July 31, 2020

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by: garrett

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Tags: Marketing Strategy, Brand Personality

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Categories: Strategy, Digital

A  customer journey map is a tool used to visualize the customer’s experience while interacting with your brand. The map outlines everything from when a customer hears about your brand, to their purchase experience, and post-purchase activities. Creating a customer journey map will help you reverse-engineer positive experiences to keep customers happy and coming back simply by understanding your customer’s motivations, needs, and pain points.

July 28, 2020

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by: garrett

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Tags: Marketing Strategy, Brand Personality

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Categories: Strategy, Creative

A  customer journey map is a tool used to visualize the customer’s experience while interacting with your brand. The map outlines everything from when a customer hears about your brand, to their purchase experience, and post-purchase activities. Creating a customer journey map will help you reverse-engineer positive experiences to keep customers happy and coming back simply by understanding your customer’s motivations, needs, and pain points.

July 20, 2020

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by: adamkopp

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Tags: Customer Journey Map, Buyer Journey, Marketing Strategy

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Categories: Strategy

Two weeks ago, we wrote about the importance of segmenting your audience not just by demographics, but also interests and personalities so that you can develop a brand personality that resonates with your target customer. Segmenting just by demographics was the old way of marketing, but the vast amount of consumer data available today has allowed marketers to layer attitude and behavior insights on top of just demographics.

July 14, 2020

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by: adamkopp

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Categories: Strategy, Digital