CERTUS, a Toho USA company, has developed a first of its kind, in-house pathogen testing unit that would impact the way food producers will orchestrate their internal food safety processes. As a new system on the market, CERTUS needs to position themselves as a thought leader and a new player in the industry.
With the CERTUS System proving to be a complex instrument, it was imperative to develop a marketing approach that would simplify the product for the consumer. The fully-functional website, product video, event collateral and large-scale public relations push all focused on elements of the system that were user-friendly and effective when brought in-house.
Successfully we have positioned CERTUS as the leader of in-house pathogen testing within the food safety industry. With the system in full marketability, Madak will develop as blended sales and marketing approach to drive overall company sales.
Collaborated on all content and value propositions
Rich features list
Interactive web elements
Easily accessible content
Functional lead generation
Fully tracked web analytics