With an already established market share in the Stanwood-Camano Island community, the challenge was to implement a strategy that would enhance the credibility and awareness of local Windermere agents to a broader demographic; specifically, the Seattle homebuyer. Madak was commissioned to execute a strategy that would put local agents in front of potential buyers in the Seattle market, positioning them as area experts and the preferred resource for real estate in the Stanwood-Camano Island area.
We incorporated the Windermere corporate brand of “we are” into our initial strategy, rebranding the local office with the tagline, “We are Stanwood-Camano.” Through enhanced digital marketing efforts that were directed to our target audience, including a website redesign, updated and consistent social media strategy, and email marketing campaigns, we were able to create a clear, concise message to local and out of area buyers.
Windermere Stanwood-Camano was rebranded and positioned as area experts for all real estate transactions in the Stanwood-Camano Island communities, elevating the overall visibility of and trust in the effectiveness, knowledge, and client commitment of its local agents. Through social media presence, email and digital marketing efforts, and the website redesign, not only is the local community presented as a viable, affordable alternative for Seattle homebuyers, local Windermere agents are positioned as the go-to expert resource.
A beautiful user experience
3rd Party Website Management
Custom Front-End Coding
3rd Party Relationship Management
Digital Advertising Landing Pages
Monthly Audits and Optimizations