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We’re helping a local real estate office get their message out to the local community, and beyond. Windermere Stanwood Camano came to us looking to expand their marketing presence in the Seattle area, as well as at home.

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Challenge

With an already established market share in the Stanwood-Camano Island community, the challenge was to implement a strategy that would enhance the credibility and awareness of local Windermere agents to a broader demographic; specifically, the Seattle homebuyer. Madak was commissioned to execute a strategy that would put local agents in front of potential buyers in the Seattle market, positioning them as area experts and the preferred resource for real estate in the Stanwood-Camano Island area.

Strategy

We incorporated the Windermere corporate brand of “we are” into our initial strategy, rebranding the local office with the tagline, “We are Stanwood-Camano.” Through enhanced digital marketing efforts that were directed to our target audience, including a website redesign, updated and consistent social media strategy, and email marketing campaigns, we were able to create a clear, concise message to local and out of area buyers.

Solution

Windermere Stanwood-Camano was rebranded and positioned as area experts for all real estate transactions in the Stanwood-Camano Island communities, elevating the overall visibility of and trust in the effectiveness, knowledge, and client commitment of its local agents. Through social media presence, email and digital marketing efforts, and the website redesign, not only is the local community presented as a viable, affordable alternative for Seattle homebuyers, local Windermere agents are positioned as the go-to expert resource.

Website

A beautiful user experience

  • 3rd Party Website Management

  • Custom Front-End Coding

  • 3rd Party Relationship Management

  • Conversion Tracking

  • Digital Advertising Landing Pages

  • Monthly Audits and Optimizations

The glassybaby Campaign

Leveraging brand awareness to increase community interaction

The Matthew Gardner Campaign

Event planning for client education

We Are Stanwood Camano

Local brand-awareness campaign

Welcome to Camano Island

Reaching out to new areas