SIMPLE. SAFE. SMART.
CERTUS is giving proven technology new life in a revolutionary pathogen detection system for food production facilities. Madak directed and created the foundation for both the new brand and the products–including strategic unveiling processes designed to catapult sales and build ongoing momentum.
Through the careful examination of our target customer and the need in the marketplace for updated food pathogen detection solutions, we were able to realize the value that the CERTUS System provides and identify the key differentiators that set the system apart from its competitors.