Houston SaberCats


The Houston SaberCats were founded in 2017 as the first major league rugby team in Texas. The SaberCats partnered with Madak to grow and solidify their fan base, generate awareness, and drive ticket sales for their first two seasons in the MLR. We delivered a complete brand and a user-friendly website for fans; launched an outreach campaign dedicated to converting the Houston area’s passionate football fans into rugby enthusiasts; and hired and trained the SaberCats new internal marketing team. The SaberCats had significant design needs with their recent rebrand. Madak collaborated with the SaberCats to build a cohesive, eye-catching brand. Madak designed print collateral, teamware, fan apparel, event collateral, sponsorship decks, and more. To support the client’s long term success, Madak also provided a collection of templates for social media posts, flyers, gameday programs, and email marketing blasts.