TRACEABILITY AND ENVIRONMENTAL MONITORING FOR A SAFER WORLD
SafeTraces pioneered DNA-based tracers for product traceability across industries and safe airflow verification in the built environment.After seeing the powerful campaigns and collateral we created for CERTUS Food Safety, SafeTraces contacted us to help them build awareness for their new product, veriDART, which is the first airborne pathogen mobility indicator. The benefits of this new technology needed to be distilled into simple terms and fast.With a new product launching, we needed to build brand awareness and focus on product education. We started by creating an automated email series for each of their products and the specific industries they support. To bring these groundbreaking technologies to life, we strategized the creation of a podcast so they could demonstrate their expertise by interviewing the top professionals in their field. With a fresh look and updated messaging, their new product is primed for validation during COVID-19.