Veneno contacted Madak to craft a singularly striking look for their luxury tequila line. We spearheaded brand and product development while organizing a marketing plan ahead of product launch to achieve brand awareness through social media, website, and digital advertising.
To get a genuine feel for the product, we traveled to the distillery where Veneno is produced in Jalisco, Mexico – the tequila capital of the world. The flavor was there and the brand was a blank slate just waiting for the Veneno story to be told. Filled with inspiration, we got to work devising brand concepts to present to the founders.