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Vizual Edge
SPORTS TECH

WINNING IS IN SIGHT

When a national sports-technology investment group bought Vizual Edge, they knew this diamond-in-the-rough was a perfect candidate for the Madak Method. We were pumped to revitalize the brand and build awareness for the niche training product within the world of youth, collegiate and professional sports. Beyond building awareness of Vizual Edge and the Edge Trainer, we also needed to educate our audience about the concept of and need for sports vision training. By distilling complex ideas into clear and simple concepts, we created messaging and visuals which resonated with coaches, league organizers, and athletes at all levels.