Windermere Real Estate Stanwood and Camano Island specializes in selling properties in a beautiful, but lesser-known waterfront region of the Pacific Northwest. To attract out-of-area buyers we shored up Windermere’s brand identity and developed campaigns to build awareness of the area and create strategic market positioning for Windermere.
WELCOME TO CAMANO ISLAND
To garner homebuyers’ interest in Camano Island and position the local Windermere agents as the homebuyers’ advantage, we developed the Welcome to Camano Island campaign. This campaign took many forms – from video and advertising to signage and contributed-content public relations strategies.
WE ARE STANWOOD CAMANO
The We are Stanwood Camano campaign captured the essence of Windermere throughout the community. This campaign solidified Windermere as the leading real estate brokerage in the area and developed a foundation for the proceeding campaign which was aimed at home-buyers 60+ miles away.