What are the elements of an effective logo?
Is it the right graphic or color scheme? What about the font, or background story? These are some of the fundamentals of good logo design, but there are some other factors you should consider as well.
Think of some of the iconic American brands and their logos, such as Apple, Nike or Google. What makes them so impressionable?
Here are five things they have in common (that you should absolutely emulate.)
These logos are:
Logos that aren’t overly complex are memorable, easily distinguishable. For example, the Nike swoosh or the “apple” logo.
When people mention your company or one of your products, they should immediately think of your logo. A memorable logo should direct attention to the core of the business and its values.
It’s not easy to pick a logo that will stay current, especially with rapidly evolving graphical style. But if you design your logo with simplicity in mind, it will last for decades. Think of Coca-Cola: its simple cursive script has stayed the same since the 80s.
What makes a logo versatile is how well it can look in different colors, sizes, print, web, business cards, etc. For example, the Apple logo looks good in any color or size.
Logos that are cohesive and speak to the appropriate audience with the perfect blend of colors, fonts and graphics are the ones that are going to be recognized and remembered.