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Essentials

The Essentials Package was created to address two common pain points for businesses: an ineffective sales strategy and a need for digital engagement. You’ll work with a dedicated strategist for 3 months to strengthen your business with an improved sales and marketing strategy.

JUST THE ESSENTIALS

3 MONTHS | $4,000/MONTH

The Essentials Package was created to address two common pain points for businesses: an ineffective sales strategy and a need for digital engagement. You’ll work with a dedicated strategist for 3 months to strengthen your business with an improved sales and marketing strategy.

*Requires separate digital ad spend. Typical budgets range $250-$1,000 per month. We will make a recommendation based on your unique needs.

JUST THE ESSENTIALS

3 MONTHS | $4,000/MONTH

The Essentials Package was created to address two common pain points for businesses: an ineffective sales strategy and a need for digital engagement. You’ll work with a dedicated strategist for 3 months to strengthen your business with an improved sales and marketing strategy.

GET THE ESSENTIALS

DIGITAL ENGAGEMENT

ACCOUNT SETUP

Digital ads account creation with campaign parameters

DIGITAL HYGIENE AUDIT

We’ll ensure your online presence is up to date

SOCIAL MEDIA ADS

60 days of social media ads with analytics reports 

SEARCH ADS

60 days of search ads with analytics reports

DIGITAL ENGAGEMENT

ACCOUNT SETUP

Digital ads account creation with campaign parameters

DIGITAL HYGIENE AUDIT

We’ll ensure your online presence is up to date

SOCIAL MEDIA ADS

60 days of social media ads with analytics reports 

SEARCH ADS

60 days of search ads with analytics reports

SALES STRATEGY

COMPETITOR ANALYSIS

Get a fresh perspective on how you compare to your competitors

CUSTOMER JOURNEY

We’ll map out all of your customer touch points

SALES PLAYBOOK

Get a comprehensive strategy for lead generation

SELL SHEET

Receive a branded sell sheet featuring your products/services

SALES STRATEGY

COMPETITOR ANALYSIS

Get a fresh perspective on how you compare to your competitors

CUSTOMER JOURNEY

We’ll map out all of your customer touch points

SALES PLAYBOOK

Get a comprehensive strategy for lead generation

SELL SHEET

Receive a branded sell sheet featuring your products/services
vizual edge

"Madak provided electric designs and empowered
our team to handle digital marketing in-house."

RYAN WARKINS | CEO, VIZUAL EDGE

TIMELINE

Below is a breakdown of the 3-month timeline for the Essentials Package. We’ll start by following up on the onboarding checklist, discussing the deliverables, talking about your goals, and answering any questions!

ONBOARDING

 

Onboarding Questionnaire

Start by uploading your brand assets to be used on your sell sheet and selecting your preferred social media ad platform.


Discovery Meeting

Meet with your Strategist to discuss your marketing goals and challenges, and determine a budget for ad spend.

RESEARCH

 

Competitor Analysis

We compare you to your top 5 competitors to identify strengths and weaknesses.


Customer Profile

Based on our discovery meeting and supplemental research, we will develop and target your ideal customer profile with social media ads.

DIGITAL ADS

 

Account Setup

We’ll walk you through account creation with tutorials so you can input payment information for digital ad spend.


Ad Design

A few ad variations will be presented for review, then we will run ads on your preferred platform.

SALES SHEET DRAFT

 

Content Writing

We’ll develop the messaging with powerful calls to action.


Graphic Design

Your double-sided branded sales sheet will be designed in your brand using photography supplied by you or from stock.

30-DAY ADS REPORT

 

Results

A report on the performance of your ads during the first 30 days will be provided along with an interpretation guide.


Interpretation Guide

We’ll break down the report and provide a guide to understanding which metrics are being used and why they matter.

DIGITAL PRESENCE

 

Digital Hygiene Audit

Receive a report card style evaluation of your current online presence.


Recommendations

Not to worry, though! You’ll get actionable tips to optimize your presence based on our assessment.

SALES PLAYBOOK

 

SWOT Analysis

An assessment of your strengths, weaknesses, opportunities, and threats.


Customer Journey Map

A visualization of all your customer touchpoints, with an analysis including strategic recommendations.

FINAL SALES SHEET

 

Review

After a round of feedback and revisions, we’ll present the final sales sheet.


File Delivery

You’ll receive a final PDF and working Adobe Illustrator file in case you need to make changes in the future.

60-DAY ADS REPORT

 

Results

A 60-day cumulative report covering the performance of your ads.


Recommendations

We’ll provide an early overall assessment and tips for maintaining your campaigns going forward.

HAVE QUESTIONS?

We’ve got answers! Schedule a complimentary strategy session.

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