Essentials
The Essentials Package was created to address two common pain points for businesses: an ineffective sales strategy and a need for digital engagement. You’ll work with a dedicated strategist for 3 months to strengthen your business with an improved sales and marketing strategy.
4 MONTHS | $3,000/MONTH
The Essentials Package was created to address two common pain points for businesses: an ineffective sales strategy and a need for digital engagement. You’ll work with a dedicated strategist for 4 months to strengthen your business with an improved sales and marketing strategy.
*Requires separate digital ad spend. Typical budgets range $500-$1,500 per month. We will make a recommendation based on your unique needs.
JUST THE ESSENTIALS
3 MONTHS | $4,000/MONTH
The Essentials Package was created to address two common pain points for businesses: an ineffective sales strategy and a need for digital engagement. You’ll work with a dedicated strategist for 3 months to strengthen your business with an improved sales and marketing strategy.
DIGITAL ENGAGEMENT
DIGITAL ENGAGEMENT
SALES STRATEGY
SALES STRATEGY
"Madak provided electric designs and empowered our team to handle digital marketing in-house."
RYAN WARKINS | CEO, VIZUAL EDGE
TIMELINE
Below is a breakdown of the 4-month timeline for the Essentials Package. We’ll start by following up on the onboarding checklist, discussing the deliverables, talking about your goals, and answering any questions!
ONBOARDING
Onboarding Questionnaire
Start by uploading your brand assets to be used on your sell sheet and selecting your preferred social media ad platform.
Discovery Meeting
Meet with your Strategist to discuss your marketing goals and challenges, and determine a budget for ad spend.
RESEARCH
Competitor Analysis
We compare you to your top 5 competitors to identify strengths and weaknesses.
Customer Profile
Based on our discovery meeting and supplemental research, we will develop your ideal customer profile.
DIGITAL PRESENCE
Digital Hygiene Audit
Receive a report card style evaluation of your current online presence.
Recommendations
Not to worry, though! We use this evaluation to recommend tips for optimization.
DIGITAL ADS
Account Setup
We’ll walk you through account creation with tutorials so you can input payment information for digital ad spend.
Ad Design
Three ad variations will be presented for review, then we will launch ads on your chosen platform around the 45-day mark.
SALES SHEET DRAFT
Content Writing
We’ll develop concise, impactful on-brand messaging with powerful calls to action.
Graphic Design
Your double-sided branded sales sheet will be designed in your brand using photography supplied by you or from stock.
30-DAY ADS REPORT
Results
A report on the performance of your ads during the first 30 days.
Interpretation Guide
We’ll provide a guide to understanding which metrics are being used to determine ad performance and why they matter.
SALES PLAYBOOK
SWOT Analysis
An assessment of your strengths, weaknesses, opportunities, and threats.
Customer Journey Map
A visualization of all your customer touchpoints, with an analysis including strategic recommendations.
FINAL SALES SHEET
Review
After a round of feedback and revisions, we’ll present the final sales sheet.
File Delivery
You’ll receive a final PDF and working Adobe Illustrator file in case you need to make changes in the future.
OPTIMIZATION
Ad Adjustments
Based on the 30-day report, we will spend the final month making adjustments to your ads where we see fit.
60-DAY ADS REPORT
Results
A 60-day cumulative report covering the performance of your ads with tips for maintaining your campaigns going forward
HAVE QUESTIONS?
We’ve got answers! Schedule a complimentary strategy session.
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