Essentials

The Essentials Package was created to address two common pain points for businesses: an ineffective sales strategy and a need for digital engagement. You’ll work with a dedicated strategist for 3 months to strengthen your business with an improved sales and marketing strategy.

JUST THE ESSENTIALS

4 MONTHS | $3,000/MONTH

The Essentials Package was created to address two common pain points for businesses: an ineffective sales strategy and a need for digital engagement. You’ll work with a dedicated strategist for 4 months to strengthen your business with an improved sales and marketing strategy.

*Requires separate digital ad spend. Typical budgets range $500-$1,500 per month. We will make a recommendation based on your unique needs.

JUST THE ESSENTIALS

3 MONTHS | $4,000/MONTH

The Essentials Package was created to address two common pain points for businesses: an ineffective sales strategy and a need for digital engagement. You’ll work with a dedicated strategist for 3 months to strengthen your business with an improved sales and marketing strategy.

DIGITAL ENGAGEMENT

ACCOUNT SETUP

Digital ads account creation with campaign parameters

DIGITAL HYGIENE AUDIT

We’ll ensure your online presence is up to date

SOCIAL MEDIA ADS

60 days of social media ads with analytics reports 

SEARCH ADS

60 days of search ads with analytics reports

DIGITAL ENGAGEMENT

ACCOUNT SETUP

Digital ads account creation with campaign parameters

DIGITAL HYGIENE AUDIT

We’ll ensure your online presence is up to date

SOCIAL MEDIA ADS

60 days of social media ads with analytics reports 

SEARCH ADS

60 days of search ads with analytics reports

SALES STRATEGY

COMPETITOR ANALYSIS

Get a fresh perspective on how you compare to your competitors

CUSTOMER JOURNEY

We’ll map out all of your customer touch points

SALES PLAYBOOK

Get a comprehensive strategy for lead generation

SELL SHEET

Receive a branded sell sheet featuring your products/services

SALES STRATEGY

COMPETITOR ANALYSIS

Get a fresh perspective on how you compare to your competitors

CUSTOMER JOURNEY

We’ll map out all of your customer touch points

SALES PLAYBOOK

Get a comprehensive strategy for lead generation

SELL SHEET

Receive a branded sell sheet featuring your products/services
vizual edge

"Madak provided electric designs and empowered our team to handle digital marketing in-house."

RYAN WARKINS | CEO, VIZUAL EDGE

TIMELINE

Below is a breakdown of the 4-month timeline for the Essentials Package. We’ll start by following up on the onboarding checklist, discussing the deliverables, talking about your goals, and answering any questions!

ONBOARDING

 

Onboarding Questionnaire

Start by uploading your brand assets to be used on your sell sheet and selecting your preferred social media ad platform.


Discovery Meeting

Meet with your Strategist to discuss your marketing goals and challenges, and determine a budget for ad spend.

RESEARCH

 

Competitor Analysis

We compare you to your top 5 competitors to identify strengths and weaknesses.


Customer Profile

Based on our discovery meeting and supplemental research, we will develop your ideal customer profile.

DIGITAL PRESENCE

 

Digital Hygiene Audit

Receive a report card style evaluation of your current online presence.


Recommendations

Not to worry, though! We use this evaluation to recommend tips for optimization.

DIGITAL ADS

 

Account Setup

We’ll walk you through account creation with tutorials so you can input payment information for digital ad spend.


Ad Design

Three ad variations will be presented for review, then we will launch ads on your chosen platform around the 45-day mark.

SALES SHEET DRAFT

 

Content Writing

We’ll develop concise, impactful on-brand messaging with powerful calls to action.


Graphic Design

Your double-sided branded sales sheet will be designed in your brand using photography supplied by you or from stock.

30-DAY ADS REPORT

 

Results

A report on the performance of your ads during the first 30 days.


Interpretation Guide

We’ll provide a guide to understanding which metrics are being used to determine ad performance and why they matter.

SALES PLAYBOOK

 

SWOT Analysis

An assessment of your strengths, weaknesses, opportunities, and threats.


Customer Journey Map

A visualization of all your customer touchpoints, with an analysis including strategic recommendations.

FINAL SALES SHEET

 

Review

After a round of feedback and revisions, we’ll present the final sales sheet.


File Delivery

You’ll receive a final PDF and working Adobe Illustrator file in case you need to make changes in the future.

OPTIMIZATION

 

Ad Adjustments

Based on the 30-day report, we will spend the final month making adjustments to your ads where we see fit.

60-DAY ADS REPORT

 

Results

A 60-day cumulative report covering the performance of your ads with tips for maintaining your campaigns going forward

HAVE QUESTIONS?

We’ve got answers! Schedule a complimentary strategy session.

SUBSCRIBE TO MADAK MONDAY

Strengthen Your Marketing Savvy