Ok, so it may not be their BFF, but it’s close. When you hire an Instagram Influencer to promote your product or service, you get more than just a creative advertisement stylized perfectly for the intended audience, you get a creative advertisement stylized perfectly for the intended audience along with a highly effective recommendation from a trusted source. So what is an Instagram Influencer and how does it work? Keep reading to learn about the different types of influencers and how to hire one.
An Instagram Influencer is a user with a large, genuine and engaged following. Instagram Influencers use their established credibility to persuade their audience. They appear genuine by:
Posting plenty of non-sales related content that their followers enjoy
Advertising in a way that feels more like a recommendation from a friend and less like a sales pitch
Posting high quality content, with less frequency so it’s a treat for followers to view
Here are 2 great examples of ads from Instagram Influencers:
Think of an Instagram Influencer like a lifestyle magazine. They are accounts that people follow for inspiration, education or just for fun. In almost every niche you can imagine, there’s a number of Instagram Influencers to choose from.
Two Types of Influencers
A Micro Influencer is someone who has 1,000 to 100,000 followers. An interesting thing to note is that marketers have found that accounts with followings under 100,000 are more likely to engage than influencers with a larger following.
Here’s an example of a Micro Influencer’s profile.
A macro influencer is someone who has over 100,000 followers. An example of a Macro Influencer would be a celebrity. The benefit of a Macro Influencer is reach.
Hire an Influencer
First, find a few influencers within your niche. To find influencers that would be the most beneficial for your brand, search related keywords in the explore section of Instagram. Look to the top section of photos labeled “TOP POSTS”. These are the posts with the most engagement in that category and will be where you find influencers. To verify that the account in an influencer, click on a photo you like and check out their account. There are 3 things to look for to verify that they are an Influencer worth hiring.
Overall followers (between 10,000 and 100,000)
Average number of likes and comments on posts (500+ likes per post)
Follower to like ratio (1 like for every 60 followers)