Online legitimacy is a lot more important than most small businesses realize. Hundreds of people my see your post but if your business doesn’t appear to be legitimate it turns potential customers into window shoppers. Because it is so easy and cheap to put up a website or advertise on social media online security is easy to bypass and people are very sensitive to giving out their personal information. Utilizing testimonials is a great way to gain trust with potential customers. Here are some tips on testimonials:
Step 1: Get testimonials.
Reach out to former or current customers to write you a testimonial. One of the most important things to consider when requesting a testimonial is where you want them to write it. The most powerful place to have great testimonials is on Google. However, you won’t automatically have a place for someone to leave a review on Google. Use Google My Business to set up an account. The reason why Google is the best place to have testimonials is because of SEO. Search Engine Optimization is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results – basically what you want to boost to get your business on the first page of Google. Being on the first page of Google search results is a very powerful thing which is why you should request that people leave their testimonials on Google. Learn more ways to boost SEO.
Side note: What to do if you are getting negative reviews.
Hopefully the negative reviews are being left on Facebook and not Google. If the rating on your business’ Facebook page is low, you can turn off the reviews so that the public can’t see them. If you have a low rating on Google, there is not much you can do. I’d start off by reporting the review to Google. You can not delete or edit someone’s review once they leave it and it’s pretty likely that Google will ignore your request to delete it. If you need a boost in your rating on Google your best option is to drown out the negative with the positive. As as many people as possible to leave you a positive testimonial on Google.
Step 2: Promote them.
Incorporate testimonials into your social media schedule. You can copy and paste the testimonial and make a graphic on Canva. How often you post testimonial graphics depends on how often you post. I usually recommend to post a testimonial once a week if you post every day and once every two weeks if you only post a few times a week.
Step 3: Take it to the next level.
Video testimonials are a great way to optimize a review. If you can convince a customer or client to record a video of them reading their testimonial, it can be a great asset to your marketing campaign.