Have you been considering updating your businesses logo? Your logo is a part of your image, and it’s often the first thing your customer’s associate with your brand. So, before committing to a full redesign, here are a few things to think about.
Have your company values or mission changed?
Are you speaking to a new audience?
Has your business expanded, or is it about to expand?
These are some things you should consider before changing your logo. If you find you have answered yes to most of these questions, it might be time to give your logo a redesign, but if you are still on the fence about fully committing to a drastic change, giving your logo a refresh can still be an effective alternative.
A logo redesign is often a total color change, message change, or a new take on your brand name.
Here are a few familiar examples of logo redesigns:
Bing went through a logo redesign in 2013 by completely changing the font and color, and adding their own shape element alongside it. In 2016 Bing went through a logo refresh by changing the color of their logo and slightly adjusting the font.
You can see here that Microsoft’s redesign is more extensive. They went from their basic black font to a more modern gray font and added four colored squares to give their brand a recognizable symbol.
A logo refresh works with the current elements of an original design and only makes slight design changes such as small tweaks in color, messaging or simplifying the entire look. You’ll typically need a logo refresh if your current logo doesn’t accurately represent your business or if your logo just looks outdated.
Here are some examples of a logo refresh:
There were minor changes such as a more bold font and saturated colors, but you can see how those two small adjustments made the Healing Springs Ranch logo pop out more.
The DermaMed logo recieved a refresh by simplifying its logo, altering the font and color slightly.
Take a step back to reevaluate where your business is right now and where you want it to be. Ask yourself, has anything changed? Is the audience that I’m speaking to still the same? Is the stylization of my logo dated?