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May 15

Google’s May 2020 Core Update: What You Should Know

On May 4th, Google began rolling out its Core Algorithm update, and it’s one of the biggest updates in a long time. The update is one of its broad core updates that it releases every few months or so, and it is not specific to any region, language, or category of websites. However, data is showing that this update has had a huge impact on many sites.

As you can see in the graph above, the SEMRush sensor tracking tool, which tracks the movement of results on Google, is in the red this month, meaning the volatility of rankings is high.

What industries were affected?

Here are the industries that were most affected by the update.

You can see in the list above by SEMrush that sites under the category of travel, real estate, health, and pets & animals saw the biggest changes in search rankings after the update. Those at the bottom of the list were least affected.

What to do if your site was negatively impacted

Unfortunately, there are no specific actions to take. It’s difficult to figure out precisely what to do to reverse the negative ranking impact your site may have seen, especially with Google’s core updates. However, Google published a list of questions to consider if your site was hurt by one of its core updates. Overall, their rankings are aimed at rewarding high-quality pages and content. We recommend taking a step back and seeing how you can improve the site overall.  Google also rewards relevant and up-to-date content, so if you have old blog posts that need to be updated, you should do that.

Where to reach out if you need help

If you feel like you’re in need of a new or refreshed website, we have a team of strategists, designers, and web developers to help take your site to the next level. You can view some of our work for clients here. Don’t hesitate to reach out to us if you have any questions or want to set up a meeting.


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The purpose of marketing is two-fold: to generate leads and to make it easier to close the sale. That’s why Madak is obsessed with brand development and storytelling. The way your brand makes people feel, how you describe what you offer, and the content you use to keep leads engaged will ultimately affect your business’s bottom line.