When fun, energetic Shaina Holbeck walked into the Madak office, we knew instantly that we wanted to work with her. Shaina planned to start her own real estate business as a subsidiary of the larger Re/Max Associate Brokers in town. She needed an overall marketing strategy including social, branding and a brand-spanking-new website.
We created the brand for Holbeck Real Estate through a series of interactions with the client and collaborative research. Understanding the foundation for Shaina’s business – including her clientele – helped shape her modern yet timeless logo as well as her overall visual and brand identity. Developing her website as a professional showpiece and homebase for inbound marketing efforts was the next step, along with a strategy for engaging clients through social media, emails and blogging.
“From the beginning it was a pleasure to work with the Madak team. The logo Adam created for me is perfect and the website is stunning. I am proud to share my website with clients. Madak also helped me streamline all of my marketing efforts. I can update my site quickly and easily, and we have a strategy in place for blogging and posting to social media. They were timely and responsive with questions and concerns and I was happy to find out that they’re willing to work with the ‘technology challenged!’ ” – Shaina Holbeck, Owner of Holbeck Real Estate