Holbeck Real Estate


When fun, energetic Shaina Holbeck walked into the Madak office, we knew instantly that we wanted to work with her. Shaina planned to start her own real estate business as a subsidiary of the larger Re/Max Associate Brokers in town. She needed an overall marketing strategy including social, branding and a brand-spanking-new website.


We created the brand for Holbeck Real Estate through a series of interactions with the client and collaborative research. Understanding the foundation for Shaina’s business – including her clientele – helped shape her modern yet timeless logo as well as her overall visual and brand identity. Developing her website as a professional showpiece and homebase for inbound marketing efforts was the next step, along with a strategy for engaging clients through social media, emails and blogging.


“From the beginning it was a pleasure to work with the Madak team. The logo Adam created for me is perfect and the website is stunning. I am proud to share my website with clients. Madak also helped me streamline all of my marketing efforts. I can update my site quickly and easily, and we have a strategy in place for blogging and posting to social media. They were timely and responsive with questions and concerns and I was happy to find out that they’re willing to work with the ‘technology challenged!’ ” – Shaina Holbeck, Owner of Holbeck Real Estate