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Apr 20

Staying Ahead of the Curve

The rate at which technology trends develop can be daunting for a business owner. To stay competitive and relevant, businesses need to stay up to date on the latest trends in technology. While Virtual Reality may still be considered in its infancy stages, it’s important to follow its progress as it will develop quickly. Early adopters will face challenges, but those who are on top of it may have significant advantages over the late adopters in the coming years.


VR Business Applications

VR creates an immersive experience that is interactive and stimulating, so it’s no wonder why some of the world’s leading brands are already using it to create amazing VR marketing experiences. Pretty much anything that you can do in the physical world – customer service, HR, production – can be simulated in VR, meaning it can have both training and practical applications. The technology will allow for telepresence, training, prototyping, design, and much more. In marketing, virtual reality and augmented reality offers businesses a whole new way to showcase their products or services and engage with customers. Take a look at how IKEA created a virtual, interactive showroom that uses virtual reality to offer a 3D product experience.

Will Coronavirus Boost VR?

Most businesses have been slow to adopt the technology, but with recent COVID-19 pandemic forcing millions of people to work remotely, there is a new interest. According to the co-founder of Truss, a real estate tech company that allows people to do virtual tours of offices, “In the last 30 days since COVID[-19] has made its way through the world, we have seen a massive acceleration of adoption.”Virtual reality tours allow people to get a 3D immersive experience without having to travel to locations. Real estate agents will be able to give far more property tours in a much shorter time without having to leave their homes.


Moving forward

While VR isn’t mainstream yet, reality technology such as Virtual Reality and Augmented Reality is certain to keep improving. Software and hardware will get better, and headsets will become cheaper and more accessible. Millions of workers are forced to work remotely due to COVID-19. If remote work becomes the long-term normal, headsets get cheaper, and software gets better then it’s very possible that VR and AR could become mainstream in the near future.



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If Strategy is the brain of Madak, then Creativity is our heart. Our team uses creativity to drive strategy forward with passion and emotion through brand development, design, and content creation. The key at Madak is that every heart decision is backed by research and analytics to help you achieve the best results for your brand.