Text message marketing, also known as SMS marketing (short message service marketing) is the technique that involves sending permission-based promotional or transactional text messages. With the average person checking their phone 85 times per day, it’s a shock that many businesses still haven’t tapped into the power of text marketing yet.
Text marketing has huge potential and is a great way for businesses to ensure customers are checking appointment reminders, invoices, and special offers you send.
Benefits of Text Marketing
Higher response rate: The average response rate is 45%, which is 295% higher than phone call response rates.
Cost-effective: It is relatively inexpensive and generally more affordable than other marketing options.
Mobile-friendly: People are on their phones every day and almost everyone has texting in their mobile plan with a texting app already installed.
Strengthens customer engagement: Texting gives a way for customers an easy way to engage with your business.
Flexible and customizable: Text marketing is very versatile as you can use it to share a discount, reward loyal customers, promote a new product, remind customers of an appointment, and more.
Texting is fast and direct: Text marketing is one of the most immediate channels available, and it can be easily automated.
Integrate with other marketing channels: It’s important to reach customers through various channels as they move through the marketing funnel. SMS can be used alongside other mediums such as email and social media.
6 Text Marketing Tips
1. Build a List: Get people to opt-in to your campaigns voluntarily by advertising a short code through other media channels. Entice people to join and include clear instructions for how to do so.
2. Know Your Customer: Analyze purchase history and location demographics so you can send targeted messages. Segmentation of your client list comes in handy for certain messages, while bulk messages can be used for general promotions.
3. Provide Exclusive Value: Give people a reason for wanting to opt-in by letting them know that by subscribing they will receive deeper discounts and more high-value content than other channels.
4. Be Clear and Concise: Get to the point with as little characters as possible so that customers can instantly see the value you are providing. State the value right away in plain English followed by a Call-to-Action such as “Click Here” or “Text-to-Vote.”
5. Get the Timing Right: Don’t spam your messaging list with too many messages. Responses to SMS campaigns are most effective when they’re last-minute impulses. Figure out the time that works best for your audience and as a general rule-of-thumb, you should avoid Mondays, rush hour, early mornings, and late nights so you don’t disturb customers.
6. Track Results, Test and Optimize: It’s important to track links with UTM codes (Urchin Tracking Module codes) so you can see how much traffic is coming from your campaign in Google Analytics. You can then test out different aspects of your campaigns with a portion of your audience and analyze what works the best so you can optimize your campaigns.
There is a ton of potential with text marketing, yet many businesses have not taken advantage of it. If you’re worried about it seeming spammy, just remember that people are choosing to opt-in to receive messages from you and you cannot text people unless they give your business their number and agree to receive messages from it. Once they do, they’ll never miss another update from your company again unless they opt-out. There are many text marketing services out there with various features and prices, which can make it difficult to choose the right one for your business. For instance, some offer appointment and booking features, while others can only send and receive messages. Take the time to figure out what service will work best for your business. To help get you started, Zapier tested dozens of the most popular options and presented The 6 Best SMS Apps for Small Businesses