Copy is great for boosting SEO but video is better and here’s why:
Video captivates your audience. You can’t ignore the increase in the amount of videos on social media and it continues to grow. 100 million hours of video are watched every day on Facebook (TechCrunch). People are more likely to retain information after viewing a video rather than reading about the same information.
Get a bigger return on your investment. 51.9% of marketing professionals worldwide name video as the type of content with the best ROI (Adobe).
Customers better understand the product. Videos give your product life and dimension, something that is difficult to achieve with photography alone. Adding the movement of video gives customers a clear idea of the product that they’re looking at. Customers are less likely to return a product if they know what they are getting, increasing brand loyalty for your business.
It’s easier to watch a video rather than read a long product description. In 2017, ease is everything. By adding video to your website and marketing campaign, you’re simply making it easier for your customers to learn about your products. 4x as many customers would rather watch a video about a product than read about it. (Animoto)
Are you ready for video but don’t know where to start? Madak Creative is here to help! Whether you are looking for a plan of attack or full-service, we can help you create a video campaign from start to finish. With Madak, our strategies don’t end at creating the videos. We will create a strategy that includes website and social media implementation in the most optimized way possible. Get the conversation started by contacting us today.