Did you know the marketing funnel has been around since 1898? It was marketer Elias St. Elmo that segmented the..

As with any business plan, the goal is to create the most return on investment with the least amount of..

If you’re a small business owner or manager, chances are, at some point, you’ve been tasked with increasing revenue or..

In today’s world of instant gratification, the playing field has shifted, and marketers must captivate their audiences through powerful visuals..

Most of us have heard of the term public relations, but not everyone is completely dialed into what it actually means...

Tucked away in downtown Stanwood is a small-but-growing company with big dreams — and a big reach. “We’re still relatively..

Ever find yourself working from a desktop computer and still using your smartphone as a resource? It’s good for quick..

Madak celebrates two years as a nationally recognized, full-service creative and strategic marketing agency. Headquartered in Stanwood, Washington, Madak focuses..

What is Brand Purpose? In short, it’s why your company exists. Let’s say you start a tortilla chip company; you..

We all know expanding the bottom line is central to any company’s success, but let’s dig into which behaviors drive..

To honor Labor Day and the achievements of the American workforce, we’re going to focus on the hard work it..

Influencer marketing is being adopted by many companies now and the popularity of it is only continuing to grow. Influencer..

In the world of technology today, it seems like everyone knows how to code, which might leave you feeling a..

When it comes to measuring brand awareness campaigns, it can be a bit difficult to decide what metrics are the..

Sponsorships are a marketing tactic that many companies overlook. Sponsorships can offer positive outlooks on your business and attract distinct..

Instagram has become a viable rival to Snapchat. Why? Users are finding Instagram stories easier to view, and ads on..

With the internet at your fingertips, you are able to search for any photo you need in about two seconds...

Many people believe the words brand, logo, or identity can be used interchangeably. In fact, each word holds a different..

What are the elements of an effective logo? Is it the right graphic or color scheme? What about the font,..

Knowing when to update your logo is critical to making a good impression on your potential customers. Sometimes your business..

Have you been considering updating your businesses logo? Your logo is a part of your image, and it’s often the..

Part of attracting new customers to your business is maintaining a good web presence. This includes social media, but for..

A good practice for keeping users interested in your website and instilling confidence in your business, is shuffling some things..

Sometimes it can be difficult to figure out what to post to your social media especially if you are a..

The analytics section on your Instagram account is a vital source of information for your business. Using these tools correctly..

If you follow influencers or celebrities on Instagram, you’ll often see them linking to other pages from their stories. When..

It’s easy to sign up and create a social media account for your business. You only need a username, password,..

The “value and style” (VALS) Framework is an important analysis tool used in marketing and communications. The system groups consumers..

1. Is This beneficial to my audience? A lot of times it’s easy to get carried away with posting content..

Video is More Engaging We are all familiar with the traditional ads that are on billboards and posters, but static..

Inactivity It’s easy to create a social media account for your business, but actively using it and posting often can..

Instagram is the social platform best known for its display of images. This platform can provide a visual identity for..

The Benefits of Running a Like Campaign   A Like Campaign is pretty much what it sounds like – an..

Instagram lets you use up to 30 hashtags on every post, so let’s talk about how to make the most..

As you probably know, there are literally hundreds of apps and websites to help you market and run your business...

Love is a powerful emotion. Brand love is a powerful motivator. Brand love has us purchasing Pumpkin Spice Lattes from..

As human beings we are wired to survive – fear at a primal level keeps us alive.   For marketing purposes,..

1. Mobile Consumers Do Not Convert Mobile consumers are vitally important. Average smartphone conversion rates are up 64% compared to..

Choose a Responsive Template If you design your own website make sure that the template you choose works on a..

Before you spend money on social media advertising, it’s important to be able to define what your business is. Take..

After a request for proposals (RFP) was released in May, Stanwood City Council decided on Thursday to hire the Stanwood..

  Click here to go to our article “Small Business Guide to Paid Ads“     Ok, so it may..

Online legitimacy is a lot more important than most small businesses realize. Hundreds of people my see your post but..

Social media is taking over ecommerce and Facebook and Instagram are at the forefront. Facebook’s new features eliminate the cost..

  A lot of times a content schedule is heavily constrained by time and budget. The idea of hiring a..

Keep in mind before reading this, using social media properly is a great way to boost your SEO for free...

Content is everything. It is what you put out to the world in hopes that you make an impact on..

The biggest mistake I see small business make is putting all their time into Facebook and ignoring their Instagram. Although..

Social media as a whole is a very diverse online world. Not only in the users but the platforms themselves..

  There are an overwhelming amount of websites to promote your business online. Here is where to start: 2 Social..

Do you interact with your followers? Quality customer service has always been an important part of business and with an..

How well does your site work on a mobile device? Adobe found that nearly 8 in 10 of consumers would..

2.8 billion people were using social media by the end of 2016 (Hootsuite). This means every day you have free..

Copy is great for boosting SEO but video is better and here’s why: Video captivates your audience. You can’t ignore..