Madak Partners with Crusaders International Academy to Elevate High-Performance Rugby in North America and Beyond.

Madak is proud to announce its strategic partnership with Crusaders International Academy, a globally recognized institution dedicated to enhancing the rugby IQ of players and coaches worldwide. This collaboration marks a significant step as the Crusaders expand their presence in North America.

With a legacy of rugby excellence, Crusaders International Academy has been a driving force in developing top-tier talent and advancing the sport globally. Through this partnership, Madak will leverage its expertise in business strategy, marketing, and brand development to support the Academy’s mission and growth.

“We are thrilled to partner with Crusaders International Academy as they continue to build their presence in North America,” said Adam Lejeunekopp, CEO at Madak. “Their dedication to rugby excellence aligns perfectly with our commitment to delivering innovative strategies that drive growth and success. Together, we are poised to elevate rugby to new heights.”

Key areas of collaboration include:

• Optimizing Business Strategies and Operations: Streamlining processes to support the Academy’s expansion and efficiency.
• Monetizing Intellectual Property: Developing new revenue streams from Crusaders’ valuable assets.
• Enhancing Sales Capabilities: Strengthening sales strategies to engage new markets and audiences.
• Implementing Targeted Marketing Strategies: Crafting campaigns to amplify the Academy’s brand and mission.

“The Crusaders’ legacy of rugby excellence is unparalleled, and this partnership with Madak will help us achieve our vision of making an even greater impact across North America,” said Grant Keenan, Crusaders International Academy Director. “We are excited about the opportunities ahead as we work together to grow the sport and foster a new generation of players and coaches.”

The Crusaders International Academy is led by a globally recognized Director, Grant Keenan, former technical director for USA Eagles and Black Ferns assistant coach. The Crusaders International Academy has a wealth of High-Performance Coaches to call upon Former All Blacks Assistant Coach & current Crusader Attack Coach; Brad Mooar, Crusaders Forwards Coach; Dan Perrin, All Blacks Forwards Coach; Jason Ryan, NZ Black Ferns 15’s & 7’s High-Performance Manager; Shane Fletcher, Crusaders Team Manager; Aaron Webb, former All Blacks Strength & Conditioning Coach; Ashley Jones, USA Rugby Men’s GM & Head Coach; Scott Lawrence, Anthem RC Head Coach; Alama Ieremia, Former Black Ferns most capped player; #142 Kendra Cocksedge, All Black #1083; Kieran Read, All Black #988; Reuben Thorne, All Black #1124; Ryan Crotty, most capped All Black  #1104; Sam Whitelock, former England International #1410 & Crusader halfback; Willi Heinz, Seattle Seawolves Team Manager; Kevin Flynn, USA Eagle #198; Tony Flay, All Black #1124; Ryan Crotty, Matatú Forwards Coach; Simon Kneebone, Anthem RC Assistant Backs and Skills Coach; Elvis Seaveli’i.

Over the years, Crusaders International Academy has played a pivotal role in shaping rugby programs worldwide. The Academy aims to extend its reach, supporting even more clubs in achieving their goals. Notable teams that have benefited from the Academy’s expertise include: USA Men’s National Team, Wollongong University, Navy Women’s Rugby, Hino Red Dolphins, Tokai University, Verona Rugby Academy.

As Madak and the Crusaders International Academy join forces, you can look forward to exciting developments and initiatives to strengthen the sport’s presence and influence in North America. 

Learn more at https://crusaders.co.nz/development/international-academy/

Contact Crusaders International Academy

Grant Keenan
Director
Email: grant@crusaders.co.nz

Mobile: +64 21 781 874

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Adam Lejeunekopp
Growth Partner
Email: adam@madak.com

Mobile: +1 773 474 1088

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Crusaders Limited Partnership

Rugby Park, Cnr Malvern & Rutland Streets, St Albans

PO Box 755, Christchurch 8140

New Zealand

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