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June 7th, 2022
The Work Behind Building CRC Fan Engagement
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Collegiate Rugby Championship
Collegiate Rugby Championship
A substantial digital rebuild, and a roadmap forward on how to achieve their vision for the 2022 Collegiate Rugby Championships
Business Operations
Strategic Planning
Paid Media
Webflow Websites
Creative & Branding
HubSpot
Jump to results
Challenge
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/ A substantial digital rebuild
/ Website, digital media, and print media refresh
/ Clear roadmap and timeline for all assets
Solution
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/ Build a brand new website from top to bottom
/ Provide artistic direction for the bracket challenge leaderboard
/ Create a modular schedule, score ticker, and bracket page for fans to access
/ Maintain, update and post weekly on the website
/ Identify issues with their current paid media strategy
/ Help them launch a new unified front for their digital presence
Highlights
Result
/ Captured film and photos from the three day tournament
/ Provided on-site website and creative support
/ Defined their brand with a cohesive marketing strategy and assets to leverage in the future
+22K
Website Visitors
10X
Return on Ad Spend
15X
Increased Website Visitors
Highlights
More work
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Houston Sabercats
Houston Sabercats
Premier Rugby Sevens
Premier Rugby Sevens
Locance
Locance
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Loyal
Loyal
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