Challenge
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/ Develop a modern and captivating website designed to attract prospective collegiate rugby players
/ Engage with and inform Husky Rugby's community of Alumni, Friends, and Family members
/ Ensure a seamless integration of new branding while preserving their existing brand identity
Solution
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/ Conduct research to understand target audiences (prospective players, alumni, and families) and align content with their needs
/ Develop a content strategy to highlight key opportunities for players and build a sense of community engagement
/ Implement new branding through design and marketing processes, integrating features like contact and survey forms to drive interaction and feedback
Highlights
/ Created engaging and informative content
/ Highlighted opportunities and offerings of Husky Rugby for current & aspiring players
/ Built marketing processes that allow the customer to use the website as a marketing tool
/ Implemented new branding
/ Integrated contact and survey forms for increasing audience feedback