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The Rugby Network
The Rugby Network

Refreshed strategy and design for robust email communication

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Challenge

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/ Develop strategy and design for weekly emails, driving viewers to website

/ Communicate content availability based on audience geolocation and subscription

/ Advertise offerings, shows, and leagues ranging from high school to international

Solution

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/ Implemented a new brand refresh and strategy for email

/ Built processes and templates for future weekly email communication

/ Coordinated with social campaigns to highlight key weekly matches and content

/ Supported launch of new platforms, subscription service, and growing partnerships

Highlights

/ Cohesive digital email communication experience

/ Templates and process for bi-weekly communication, announcements and more

/ Successful "Countdown to MLR 2024 Season" email campaign

/ Launch, automation emails, and advertisement of subscription program

Highlights

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