Refreshed strategy and design for robust email communication
Challenge
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/ Develop strategy and design for weekly emails, driving viewers to website
/ Communicate content availability based on audience geolocation and subscription
/ Advertise offerings, shows, and leagues ranging from high school to international
Solution
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/ Implemented a new brand refresh and strategy for email
/ Built processes and templates for future weekly email communication
/ Coordinated with social campaigns to highlight key weekly matches and content
/ Supported launch of new platforms, subscription service, and growing partnerships
Highlights
/ Cohesive digital email communication experience
/ Templates and process for bi-weekly communication, announcements and more
/ Successful "Countdown to MLR 2024 Season" email campaign
/ Launch, automation emails, and advertisement of subscription program