In this fast-paced digital age, all businesses can benefit from the help of tools and applications to work more effectively. With that said, choosing what software to use and pay for is a difficult task. There’s so much variety in the market and it can be challenging to wade through all the options.

In this article, we will talk about the software and applications we use at Madak and why we’ve chosen them. Keep reading to get some insight into these tools and to learn more about how Madak uses them to remain efficient, creative, and reliable (and how you can do the same)!

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3 Tools Madak Uses

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Marketing agencies tend to work with many different clients and, thus, handle a diverse range of projects. That means it’s vital that we stay organized and communicative in order to create the best possible campaigns and collaborate effectively. The three tools outlined below are staples at Madak, and we hope they can become a staple for you too.

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Asana

With different team members working on various tasks and projects day in and day out, it can be hard to keep the big-picture in mind. At Madak, we use Asana—a reliable, user-friendly, and versatile project management tool that helps us keep everything organized and everyone on the same page. 

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Asana enables you to build project plans, assign, coordinate, and prioritize tasks, and place strict deadlines. These features ensure that all campaigns we take on are well-planned and allow us to track and manage every aspect of a project from start to finish. Additionally, it’s a terrific collaboration tool, especially for teams that work remotely and do most of their work over digital platforms.

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What makes Asana worth using is the fact that it helps streamline processes and keep action items clear, making teams more efficient and allowing them to work more confidently and productively.

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Google Workspace

All businesses need to have tools that allow them to create and share files, chat, arrange meetings, and send emails. At Madak, we’ve chosen Google Workspace as the software for all of these needs. 

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Thanks to Google Drive, we’re able to keep all our clients’ projects in one secure and accessible location. With the help of Sheets, Docs, and Slides, we’re able to create all the files needed to organize and present our work and results properly. Thanks to Gmail and Google Meets, we can access other team members’ calendars, arrange meetings, and send out emails quickly. The Google Chat feature also allows us to message one another when we urgently need to share information.  

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The interconnectedness of Google’s tools helps us streamline our processes, share data amongst the team, and communicate effectively, both with one another and with current and potential clients.

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HubSpot: Sales & Marketing Hubs 

Of course, the majority of what we do at Madak is marketing, and we need to market ourselves as well! HubSpot stays true to its name and acts as the hub for all of our sales and marketing tools. 

For example, we use the Marketing Hub to:

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• Send out all marketing emails.
• Track ad performance and manage ads. 
• Connect all social media accounts in one place for easier tracking.
• Track our lead generation, meaning we can see where each and every lead comes from. 

HubSpot also has tools for the sales side of doing business. In the Sales Hub, we can:

• Track emails and new leads thanks to data on when emails are opened and optimal times for follow-ups.
• Turn our best emails into templates so the whole team can use them. 
• Automate sales by creating personalized emails that go out to our leads. HubSpot then tracks sales tasks.
• Prioritize sales calls, and record calls so they are automatically in our CRM.
  

HubSpot has so much to offer, and the best part is that all of these tools can be accessed in one place.

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The Bottom Line...

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Every business needs a little help from some high-quality software. If you’re interested in learning more about Asana, Google Workspace, or HubSpot, or if you’d like some help getting them implemented in your organization, reach out to Madak—we’re ready to help!