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Services

Four pillars.Sixteen services.

We start with the plan, then build across all four. Same team start to finish: the people who scope the work are the people who build it.

Strategy.The plan that decides everything else.

Nothing gets built until someone decides what’s worth building. Strategy is where that decision gets made, written down, and held.

The written plan for what to build, and when.

You need this when

You can’t say what your last marketing investment bought you, or you have a list of things to build and no agreed order.

What’s included

  • Six-measure scoring of the business, each 1–10, out of 60
  • Digital presence audit: website, search, AEO, every public surface
  • Systems and tech stack inventory
  • Sales and pipeline review: where deals stall
  • Prioritized build roadmap, sequenced by pillar
  • Sprint sequence: what ships in the first two to four weeks
  • Success metrics and the reporting that tracks them

Operations.How the business runs.

The pillar that takes waiting and manual work out of the business. Waiting is the most expensive line item in most companies, and it never shows up on an invoice.

Agents that do the work your team does by hand.

You need this when

Someone on your team does the same thing every week by hand, or an hour of work takes a day because of handoffs.

What’s included

  • Custom AI agents built for a named job
  • Automated workflows across the tools you already run
  • Bulk content operations: generation, upload, transfer at volume
  • Research and meeting summarization into a usable record
  • Document and proposal generation from templates
  • Internal assistants trained on your own material
  • MVP-first: the smallest version that works ships first

Sales.How the business wins.

Everything that shortens the distance between a lead and a signature.

A CRM built properly and kept that way.

You need this when

Leads sit, deals live in someone’s inbox, or your CRM is a filing cabinet instead of a system.

What’s included

  • CRM build or rebuild, in HubSpot and others
  • Pipeline stages that match how you actually sell
  • Lead routing, assignment, and SLA rules
  • Follow-up and nurture automation
  • Data hygiene: deduplication, enrichment, lifecycle rules
  • Segmentation and list management
  • Ongoing administration, not a one-time setup

Marketing.How the business gets found and chosen.

The pillar most people think of first. It works because the other three decided what it should say.

Custom Webflow builds and migrations. Your Source of Truth.

You need this when

Your site describes a company you no longer are, or it’s a brochure when it should be the hardest-working asset you own.

What’s included

  • Custom Webflow design and development on the Lumos framework
  • Migrations from WordPress, HubSpot, or legacy, with SEO equity intact
  • Custom CMS architecture and front-end where Webflow is the wrong answer
  • The site as system hub: CRM, analytics, ads, intent, email, hiring, AI
  • Accessibility and performance work
  • Ongoing site management, page builds, and request handling
  • MVP-first: launch fast, improve against real traffic

How it’s delivered.The same way, every pillar.

  • Sprints

    Work ships in defined windows of two to four weeks, each with one specific deliverable.

  • MVP-first

    The viable version launches, then improves against real behavior. A site that’s 80% right and live beats one that’s 100% right in five months.

  • One team

    The people who scope the work build it. No handoff to a delivery team that wasn’t in the room.

  • Strategy first

    Every engagement starts with the plan. The plan decides which pillar you start in.

Why Madak.Our purpose.

We exist to unlock the Digital Impact™ of every brand: a website and digital presence that attracts more customers, generates more revenue and strengthens your reputation.

  • AI powered

    Proven AI workflows that cut friction and extend your brand into the channels where buyers are searching.

  • Human touch

    Real people, real accountability. You always know who’s on your project and how to reach them.

  • Operational rigor

    Timelines held, scope respected, handoffs clean. Nothing falls through the gaps.

  • Website experience

    We diagnose before we build: success is defined before a single pixel is placed or a tool is chosen.

  • Management efficiency

    One point of contact, full visibility. The process is built before the product, so nothing surprises you.

  • Visual storytelling

    Design that communicates: every layout and interaction moves buyers through a decision.

  • Full stack approach

    Stack, website, AI, content and collateral working as one system, so your investment compounds.

Full service.One clear price.

Projects start at $7,000 a month and everything is included. Not ready for a full project? Start smaller.

  • Full-service projects

    Starts at$7,000/mo, and up

    Everything included. One senior team.

    White glove from kickoff to launch and beyond. Strategy, operations, sales and marketing, all combined. You pay one monthly price, and larger or more complex projects go up from there.

    • Most projects run 3 months to 1 year
    • All services combined
    • All four pillars: strategy, operations, sales and marketing
    • A dedicated strategist who owns the plan
    • Sprint delivery is available
    • MVP development
    • Strategy session every two weeks
    • Quarterly plan reset
    • Direct access to the team
    • Claude and AI tokens included, depending on the project

    Tell us what you’re building. We’ll tell you what it takes.

  • Pack of hours

    A pack of 10 hours

    $2,000one timeThat’s $200 an hour.

    Strategy and development time, bought in a block. No project needed.

    • 10 hours with the senior team
    • Use them on any service, from strategy to websites to AI
    • One payment, no monthly commitment
    • Hours never expire

  • Strategy session

    Strategic Deep Dive with our CEO

    $500one timeTwo 1-hour sessions.

    Sit down with Adam Lejeunekopp and leave with a plan you can act on.

    • A strategic breakdown of your business
    • A game plan built with you
    • Next steps across all services
    • Walk away with a tangible strategic document

Not sure it’s the right fit?

Grab 20 minutes with the team. We’ll look at where you are and tell you honestly what makes sense, even if it’s none of these.

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Questions,answered.

Got one we didn’t cover? Get in touch and a real person will answer.

Webflow is our default, and we're a Webflow Premium Partner with deep platform expertise, including the Lumos framework. It's the right answer for most B2B brands because it gives you pixel-perfect design with a CMS your team can actually run. But we're engineers, not a single-platform shop. When a build needs a custom CMS, custom front-end work, or an integration Webflow won't carry, we build it.

International governing bodies, enterprise cybersecurity, health technology, national nonprofits, venture capital, industrial trades, and regional service providers. If you're B2B and serious about your digital presence, we can help.

A defined window of focused execution with one specific deliverable at the end, typically two to four weeks. It's how we keep momentum without letting scope drift. You get something real, on a date, and we decide the next Sprint together.

A diagnosis first: six pillars, scored, with a ranked list of what's costing you most. Then a go-to-market plan and a roadmap. Then execution in Sprints, usually two to four weeks per deliverable, with a strategist running the cadence throughout. You know what's shipping and when before anyone starts building.

They share a center: your business, and the plan we build for it. The website becomes your Source of Truth. AI Systems connect it to how you actually operate. Collateral carries the same story into the room. Content keeps it current and compounding. When all five run off one plan, your brand operates as a system instead of a pile of parts.

Every engagement includes Growth Strategy, because it's how we find out what you need. From there you activate what the plan calls for. Some clients run all four execution services. Some run one. What we won't do is build something expensive before we can say why it's the right thing to build.

Five: Growth Strategy, Websites, AI Systems, Collateral, and Content. Growth Strategy comes first, because it decides what the other four are for.

Not sure which pillar to start in?

That’s what the Strategic Plan is for.